SeaChange Brings Snap TV’s DVD Video Games to On-Demand Television
Turnkey game solution ready for SeaChange middleware clients; DVD Game Pack debuts at The Cable Show

AS VEGAS--(BUSINESS WIRE)--North America’s on-demand and middleware leader, SeaChange International, Inc. (NASDAQ: SEAC), has tapped Snap TV’s award-winning DVD video games library for a new on-demand game service that debuts this week at The Cable Show. Available now, the turnkey “DVD Game Pack” service merges Snap TV’s interactive content with SeaChange’s widely deployed settop middleware to empower operators to establish a high-quality subscriber game service very easily and rapidly.

SeaChange’s one-of-a-kind DVD on Demand settop software application is the key to the DVD Game Pack’s entirely unique gaming opportunity. It enables on-demand television services to store and stream sophisticated DVD files (chapters, navigation, commentary, etc.) like any other on-demand asset. Snap TV’s games combine full-motion video with interactive game play to ensure exciting and enjoyable consumer experiences. The software merges seamlessly with on-demand television operations and, by utilizing settop remote controls already in place, eliminates the need for operators to invest in gaming peripherals or other additional customer premise equipment.

“The DVD Game Pack is a powerhouse combination of a widely-deployed application and hot content that makes the games business an easy decision for operators,” said George Breen, president of SeaChange Interactive. “Snap TV’s games selection is one of the most impressive available today and we’re just scratching the surface with this initial rollout. It’s the first wave of content in a solution that will compel operators to simply switch on a business that’s dormant in millions of homes.”

SeaChange DVD on Demand is fully integrated with SeaChange middleware solutions, also integrates with third-party middleware and is already ported to a range of settop boxes from Motorola, Samsung, Pace, Scientific-Atlanta and Amino. Today, SeaChange middleware is at the top of its game with more than seven million two-way digital settop boxes deployed worldwide, more than any other middleware provider.

Snap TV’s games, which have secured numerous awards including Dr. Toy’s 100 Best Children’s products and the I-Parenting Media Award, appeal to three broad demographics: kids, families and sports fans. The games combine competitive game play with compelling video footage, world-class graphics and enlightening trivia questions and activities. The initial DVD Game Pack offering consists of multiple games that test players’ knowledge of subjects such as animals, sports, science and pop culture.

“Snap TV’s goal is to make high-quality games available to consumers without requiring them to purchase new technology,” said Nicholas Wodtke, founder and CEO of Snap TV. “SeaChange and Snap TV have created an offering that immediately allows television operators to provide games to their full range of subscribers. As a result, consumers can play our games and the television operators can generate top-line revenue.”

The DVD Game Pack will be on display at The Cable Show (booth 4664) in Las Vegas, May 7-9. To learn more about this National Cable & Telecommunications Association event, visit www.thecableshow.com.

About Snap TV
Snap TV, based in Santa Monica, California, is a leading producer and distributor of DVD Games. The games are played on a television set with only a DVD player and remote control. Players test their knowledge of various topics such as animals, sports, history, science and popular culture by watching footage and answering trivia questions. Snap TV children’s titles include Eco-Rangers: Animal Adventures, Wallace and Gromit DVD Game, Clifford Phonics DVD Game, I Spy Spooky Mansion and I Spy Treasure Hunt. Other Snap TV titles include MLB Grand Slam Trivia, NCAA Football Challenge, NCAA Basketball Challenge, Trivideo: 20th Century Trivia and the world’s first assortment of DVD travel games called GameSnacks. For more information, please visit www.snaptvgames.com.

Press Contact:
Jeyran Ghara
Southard Communications
212.777.2220 ext. 16
jghara@southardinc.com

About SeaChange Interactive

For 15 years, SeaChange Interactive has led the advanced television industry with middleware and application innovations like its patented Channel Overlay content navigation, DVD on Demand settop application and Game Now on-demand gaming platform.

SeaChange International, Inc. is the leading provider of end-to-end and best-of-breed solutions for the world’s television industry. Its powerful video on demand and advertising software and scalable hardware enable broadcast, cable and telco operators to provide new on-demand services and to gain greater efficiencies in advertising and content delivery. With its Emmy Award-winning and patented technology, thousands of SeaChange deployments are helping broadband, broadcast and satellite television companies to streamline operations, expand services and increase revenues. Headquartered in Acton, Massachusetts, SeaChange has product development, support and sales offices around the world. Visit www.schange.com.