SNAP TV Tackles Orville Popcorn
To increase impulse sales of its Orville Redenbacher’s
Gourmet Popping Corn among snackers stricken with NCAA March
Madness, ConAgra Foods is partnering with Snap TV Games for
an instant-win promo.
One in 10 specially marked boxes of Redenbacher’s
popcorn will contain a mini DVD of Snap TV’s College
Basketball trivia challenge game, which features video
clips and questions highlighting key players and moments.
Consumers can go online and enter a promo code at Orville.com
to win additional prizes, such as season tickets to local
games, flat screen TVs and Snap TV DVDs. Ryan Partnership
is ConAgra’s agency.
“It’s a low-cost premium with a
higher perceived value than a CDR or an iTunes download,”
said Jason Tenenbown, marketing and business development manager
for Snap TV Games. For ConAgra, it’s a chance to drive
incremental impulse popcorn purchases, he said, while it gets
his games awareness.
ConAgra will tout the sweeps on 2.5 million
boxes of Redenbacher’s three packs of Movie Theater Butter,
Butter and Smart Pop! Butter flavor, and insert 250,000 games.
A budget was not disclosed, but ConAgra will
support with FSIs sent to 40 million homes. The promotion runs
through May.
Source
BrandWeek, March 6th, 2006
Becky Ebenkamp and Todd Wasserman
About Snap TV
Snap TV, based in Santa Monica, California, is a leading
producer and distributor of DVD Games. The games are played
on a television set with only a DVD player and remote control.
Players test their knowledge of various topics such as animals,
sports, history, science and popular culture by watching
footage and answering trivia questions. Other Snap TV titles
include NCAA
College Football, NCAA
College Basketball, Eco-Rangers:
Animal Adventures, The
Wallace and Gromit Game, Trivideo:
Trivia on Video, MLB
Grand Slam Trivia, FIFA
World Cup Soccer and a new line of games designed for
travel called GameSnacks.
For more information visit www.snaptvgames.com.
Press Contact:
Jeyran Ghara
Southard Communications
212.777.2220 ext. 16
jghara@southardinc.com
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